The usual frenzy of last-minute Christmas shopping was notably absent yesterday, as Nigerians grappled with the harsh economic realities that have overshadowed the festive season.
Despite the holiday spirit, many citizens struggled to make ends meet due to rising inflation, dwindling purchasing power, and the high cost of living.
Christmas shopping, typically a time of joy and excitement, is usually marked by families eager to buy clothes, try festive foods, and enjoy the holiday atmosphere. However, this year, the bustling crowds that usually fill the markets have been replaced by empty streets and quiet stalls.
Retailers had hoped for a profitable holiday season, with many offering discounts and promotions to attract shoppers.
However, in many markets across Lagos, including Ikotun, Ayobo, and FESTAC Town, The Guardian reports that the usual hustle and bustle of Christmas shopping was nearly non-existent. Traders lamented low patronage, especially those not selling food items.
Jossy Ikechukwu, a boutique owner at Ikotun Market, expressed frustration over the lack of sales.
“People are prioritizing food over clothes,” he said, adding that sales have been far below expectations.
For many shoppers, the financial strain of everyday life meant cutting back on Christmas expenses.
Bisola Abodunrin, a mother of four, said, “It’s been tough, but we’re managing. We’re just focusing on the essentials and cutting back on non-essential spending.”
Civil servant Nkechi Okoro added: “The prices of goods have gone up, and my salary has not increased. I have to prioritize my spending.”
The fashion industry, usually bustling at this time of year, has also felt the impact. Fashion designer Ehaekhaye Imama revealed that her business had slowed significantly.
“People are not buying or sewing like they used to. One family I used to make several outfits for has only ordered one per person this year,” she said.
Mrs. Chinelo Okeke, a food vendor in FESTAC Town, noted the absence of the usual Christmas rush.
“This period is always a busy one for us, but this year, it’s different. People are not shopping like they used to,” she said.
Despite the quiet, she hoped for a peaceful Christmas: “I just want everyone to enjoy the holiday season with their loved ones, without any trouble or stress.”
